Absolut’s “Doing Things Differently Leads to Something Exceptional” is by far one of the most visual, creative, and stunning commercials I have seen this year.

Although I am not overly familiar with Stefan Sagmeister’s “Things I Have Learned In My Life So Far”, a few criticisms of the commercial believe it draws too much inspiration from his work, but I do not. It is superbly and methodically crafted from start to finish. The end product is clean, simple, easy to understand, and forever memorable. When I watch this commercial I feel like I am reading an enthralling short story where all I want to do is keep turning the page to see what’s next. This is what advertising is all about.

The film was created by TBWA\Chiat\Day, directed by acclaimed director Rupert Sanders and designed by production designer James Chinlund.

Press release: “ABSOLUT has always chartered its own routes and done things differently to create a superior vodka and outstanding marketing. With ‘Anthem’ we want to put a stake in the ground and show the ambition of our future communication”, says Anna Malmhake, Global Brand Director at The Absolut Company. “This film gives an artistic nod to our deep creative roots, but more importantly, it delivers a significant promise for the future. ‘Anthem’ conveys our most fundamental brand belief and states that ABSOLUT has a long-term commitment to creativity.””

Behind the scenes videos:

This entry was posted on Friday, September 4th, 2009 at 7:47 am and is filed under Advertising, Posts with videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.